Copywriting Made Simple

Copywriting Made Simple

By Tom Albrighton

  • Release Date : 2018-05-18
  • Genre : Marketing & Sales
  • FIle Size : 9.61 MB
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Description

Copywriting Made Simple Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale.

You’ll learn how to... 

• Write clearly, simply and engagingly 
• Choose a killer headline and a strong structure
• Use 20 proven strategies for creative copywriting
• Harness the power of persuasion and psychology
• Create a unique tone of voice for a brand

Illustrated throughout and packed with real-life examples, Copywriting Made Simple is the perfect introduction to copywriting today.

“Tom’s put a lifetime of learning into this book… an incredibly thorough briefing on copywriting.” – Dave Trott, Creative legend, agency founder, author and teacher.

“Educational, entertaining and energetic… prepare to dig deep and enjoy!” – Katherine Wildman, Host, The Writing Desk.

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